Cheluna Brewing Co.

We wanted to convey the idea of our business, a Mexican-inspired brewery, with our name. ‘Chela’ is a slang word for beer, widely used throughout Mexico. ‘Luna’ is the Spanish word for moon, which is in our sun/moon logo. ‘Cheluna’ is a combination of both chela and luna. The logo connotes the idea of balance, which is an important element in all beers we create. In addition to connoting balance, the sun/moon logo we’ve chosen is commonly seen in art and decor throughout Mexico.

Prehispanic Mayans placed great importance upon astronomy and celestial events, and indeed created a calendar based on solar and lunar positions, along with architecturally significant pyramids of the sun and moon in ancient Teotihuacán, located in modern-day Mexico City. This may be why the sun/moon image is so ubiquitous today, both in Mexico and throughout the southwestern parts of the United States. Be sure to check our calendar, and follow our Instagram page so that you can take advantage of Cheluna monthly specials, which coincide with both new and full moons, and quarterly equinoxes! #chelunalove